MitsubishiLaunch of the new Eclipse Cross PHEV SUV.
Leveraging a powerful combination of TV, premium magazines and digital channels, the agency is actively supporting the brand's innovative image and helping grow its business in France.
THE CUSTOMER'S CHALLENGE
Produce a communication campaign to herald the launch of their new vehicle: the Eclipse Cross PHEV SUV.
Given the ultra-intense level of competition in the market for plug-in hybrid cars, it was vitally important to come up with a bespoke strategy tailored to the customer's requirements and reach out to its target market throughout the customer journey.
Creation of a visual asset adapted to the different channels, based on the creative concept entitled "your new energy source", allowing users to recharge their vehicle at home if necessary.
On-target and bespoke media mix activation combining TV, print media, radio, emails, conventional displays and video.
Activation of a multimedia campaign to raise awareness of the Eclipse Cross PHEV among the target markets.
Production and recording of radio ads
Press announcements TV, radio and press plan
Creation of content to boost engagement over social media
Shoots supervised by our artistic director
Post-production and dissemination
Launch of a multi-local digital campaign in the catchment areas for 50 dealerships across mainland France with the goal of prompting web users to carry out a specific action, i.e. book an appointment to test-drive the vehicle.
Building on the success achieved by the Outlander, the first plug-in hybrid SUV in Europe, we are supporting Mitsubishi with the launch of its Eclipse Cross PHEV, which showcases the brand's expertise in the PHEV technology.