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    Launch of the new Eclipse Cross PHEV SUV.

    Leveraging a powerful combination of TV, premium magazines and digital channels, the agency is actively supporting the brand's innovative image and helping grow its business in France.



    Produce a communication campaign to herald the launch of their new vehicle: the Eclipse Cross PHEV SUV.

    Given the ultra-intense level of competition in the market for plug-in hybrid cars, it was vitally important to come up with a bespoke strategy tailored to the customer's requirements and reach out to its target market throughout the customer journey.


    Creation of a visual asset adapted to the different channels, based on the creative concept entitled "your new energy source", allowing users to recharge their vehicle at home if necessary.

    On-target and bespoke media mix activation combining TV, print media, radio, emails, conventional displays and video.



    Activation of a multimedia campaign to raise awareness of the Eclipse Cross PHEV among the target markets.

    Video post-production
    Production and recording of radio ads
    Press announcements TV, radio and press plan


    Creation of content to boost engagement over social media
    Shoots supervised by our artistic director
    Post-production and dissemination
    Brand content

    Launch of a multi-local digital campaign in the catchment areas for 50 dealerships across mainland France with the goal of prompting web users to carry out a specific action, i.e. book an appointment to test-drive the vehicle.

    Paul Cahierre - CEO of Mediakeys
    Paul Cahierre
    CEO of Mediakeys

    Building on the success achieved by the Outlander, the first plug-in hybrid SUV in Europe, we are supporting Mitsubishi with the launch of its Eclipse Cross PHEV, which showcases the brand's expertise in the PHEV technology.