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    Mediakeys

    Mitsubishi

    Launch of the new Eclipse Cross PHEV SUV.
    Mediakeys

    Leveraging a powerful combination of TV, premium magazines and digital channels, the agency is actively supporting the brand's innovative image and helping grow its business in France.

    Mediakeys

    THE CUSTOMER'S CHALLENGE

    Produce a communication campaign to herald the launch of their new vehicle: the Eclipse Cross PHEV SUV.

    Given the ultra-intense level of competition in the market for plug-in hybrid cars, it was vitally important to come up with a bespoke strategy tailored to the customer's requirements and reach out to its target market throughout the customer journey.

    Mediakeys

    Creation of a visual asset adapted to the different channels, based on the creative concept entitled "your new energy source", allowing users to recharge their vehicle at home if necessary.

    On-target and bespoke media mix activation combining TV, print media, radio, emails, conventional displays and video.

    Mediakeys
    Mediakeys

    OPERATIONAL DEPLOYMENT

    Activation of a multimedia campaign to raise awareness of the Eclipse Cross PHEV among the target markets.

    Video post-production
    Production and recording of radio ads
    Press announcements TV, radio and press plan

    Mediakeys

    Creation of content to boost engagement over social media
    Shoots supervised by our artistic director
    Post-production and dissemination
    Brand content

    Launch of a multi-local digital campaign in the catchment areas for 50 dealerships across mainland France with the goal of prompting web users to carry out a specific action, i.e. book an appointment to test-drive the vehicle.

    Mediakeys
    Paul Cahierre - CEO of Mediakeys
    Paul Cahierre
    CEO of Mediakeys

    Building on the success achieved by the Outlander, the first plug-in hybrid SUV in Europe, we are supporting Mitsubishi with the launch of its Eclipse Cross PHEV, which showcases the brand's expertise in the PHEV technology.